The Psychology Behind Mobile Purse FosteringRewards and benefits such as discount rates, cashback and loyalty points can be effective incentives for mobile budget adoption. However, the exact variables that drive mobile pocketbook fostering are still a secret.Making use of the stimulus-organism-response (S-O-R) theory as an academic basis, this stu… Read More

The Psychology Behind Mobile Purse FosteringRewards and incentives such as discounts, cashback and commitment points can be effective incentives for mobile purse fostering. However, the precise factors that drive mobile purse fostering are still a mystery.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this study analyze… Read More